Click to Pay - Time to get onboard
Key takeaways
- The rollout of Click to Pay has been mandated for certain regions, in line with local regulations.
- Click to Pay transforms online payments by hiding sensitive card data through tokenization, delivering the same tap-and-go convenience shoppers know from in-store payments.
- MeaWallet can implement Click to Pay quickly.
Issuers, listen up! No gatekeeping here, if someone wants to add your card to their Click to Pay account, they should be free to do it without any roadblocks.
From April 13 2024 in Europe (looking at you, Austria, Netherlands and Switzerland), issuers must actively make it easy for cards to be added to Click to Pay. There are two ways to make this happen:
- Cardholder-initiated push provisioning - let your cardholders take the lead and enroll themselves.
- Issuer-initiated mass provisioning - take charge and add Click to Pay as part of the cardholder’s terms and conditions.
And it doesn’t stop there! From October 18 2024, issuers in the following European countries will need to support issuer-offered Click to Pay, as laid out in Visa’s adoption timeframe:
- UK
- Bulgaria
- Croatia
- Cyprus
- Czech Republic
- France
- Greece
- Hungary
- Italy
- Malta
- Romania
- Slovenia
With MeaWallet, make Click to Pay a standard feature on all Visa cards. No ifs or buts, every Visa card needs to be ready.
Mark your calendars - Visa’s next move is in CEMEA
From April 12 2025, issuers in the following countries will need to meet the requirements for issuer-offered Click to Pay:
- Bahrain
- Kuwait
- Oman
- Qatar
- Ukraine
- United Arab Emirates
Diversifying ecommerce payment options
Click to Pay is bringing the ease and security of tap to pay payments straight to the online world. Forget worrying about typing incorrect card details at checkout, Click to Pay speeds things up and keeps fraud at bay. How? With Visa’s EMV tokenization, keeping real card numbers (PANs) hidden while ensuring sensitive card data is safe from prying eyes.
This smooth setup means fewer abandoned carts and higher approval rates as customers glide through an improved checkout experience without the usual hassle. Visa’s goal? To make Click to Pay the online equivalent of contactless payments.
The bigger picture
Visa is on a mission to make Click to Pay the go-to standard across CEMEA, leading a digital transformation in payments. The bigger picture is to say eventually say bye bye to manual PAN entry in ecommerce, just like we said goodbye to magnetic stripes in stores. This move doesn’t just boost security, it sets the stage for a future where online shopping is frictionless and fraud-resistant, without compromising productivity.
What issuers need to do
Issuers, it’s go-time! The mandate requires Click to Pay to be a pre-activated, ready-to-use feature on all Visa cards by the specified dates. The great news is that MeaWallet can help! Our experts are on hand to easily implement Click to Pay in any region. It’s especially easy if you’re already using SDKs for Mea Push Provisioning.
FAQs
Q: What options do issuers have to make Click to Pay available to their cardholders?
A: Issuers can enable Click to Pay in two ways, either through cardholder-initiated push provisioning, where cardholders enroll themselves, or issuer-initiated mass provisioning, where Click to Pay is automatically set up as part of the cardholder’s terms and conditions.
Q: How does Click to Pay support Visa’s mission for ecommerce payments?
A: Visa’s goal with Click to Pay is to make online payments as easy, secure and fast as possible. By replacing manual card entry, Visa is setting the stage for a future where digital transactions are as frictionless as contactless payments in stores.